Everyone knows that leaders have to “walk the talk,” right? Think of the manager who hangs “Customers Come First” placards in every department and a month later cuts the customer service staff. He may have a good reason for the layoffs—indeed, he may have had no choice—but he has undermined his staff’s trust, and there will be a price to pay.
A version of this article appeared in the September 2002 issue of Harvard Business Review.
Shaun serves as a creative strategist for organizations that prioritize human development and engagement in their goals for growth. Currently as President of Optimal Trust, Shaun implements systems that promote cultures of trust and belonging where true innovation can flourish and add to the bottom line. He is also a leader and coach for Humanizing Leadership Academy. When he is not working and can be found practicing mindfulness on mats through JiuJitsu and yoga and fundraising for women and children in the red light district in Kolkata.
